After a holiday and some time off here in Sweden, celebrating midsummer, we’re back and very proud to announce that Andreas Öhman, creative director, won the Young Director Award at Cannes Lions for GE Curing. We are very happy for Andreas - and for us! Except for Andreas we had several of our in house talent and some freelancers working on making the film what it is today. We put a lot of heart and soul into it and we truly appreciate the recognition!
Right here is an article about it from Swedish magazine Dagens Media: http://www.dagensmedia.se/nyheter/byraer/article3718805.ece
Our Creative Director is creative in every way: even when he says happy birthday to someone! Well, this isn’t just someone, this is his dad, but still. To celebrate his fathers 70th birthday Andreas made this trailer-looking birthday wish.
Recently Bitch Hug (Bitchkram) won its first prize - the ECFA prize for best European Film! The jurys statment was as follows:
One cannot help but love and hate Kirsten, the film’s main character, because she is selfish and bitchy, but also weak and fragile.
Young audiences will no doubt be able to relate to Bitch Hug and its characters’ energy, rebellion, spite, insecurity, curiosity, ambition and friendship.
This is a short film about the clothing company Brothers new suit case store, which will tour the country and meet up traveling costumers on the move. The line targets travelers and we had the pleasure to do the graphics, animation and compositing for the film.
The paper Resume also wrote a short bit about it, you can read it here.
In their latest issue, 3D World Magazine wrote an article about our 3D project “Curing” for Acne/GE China. A short version of the article went online a couple of days ago, you can read it here (clickable), or you can pick it up in a shop near you!
Carina Berg has become a very popular tv-show host in the last couple of years, she is truly beloved by the people and now she’s got a new show. It’s a portable talkshow where she has a certain audience that travels with her as she meets different celebrities.
We here got to do the title sequence and graphic package for the show. It’s a colorful, animated title sequence and there is a constant underlying humor throughout the clip. You can watch it here!
Tonight the new TV-show “Husräddarna” premieres on Swedish TV3. We had the privilege to make the title sequence and the graphic package.
A huge part of the title sequence is animated, but the actual house is real. We posted a sneak-peak earlier (right here), when we built it, and then we got to set it on fire. We got some really cool effects, and I’m pretty sure the crew had a lot of fun too!
We’re about to start a new tradition here at Naive! We intend to do a summary reel every quarter to show you, in a fast, efficient and, most of all, entertaining way what we’ve been up to. Feel free to let us know what you think!
You know we’ve been working with GANT before, don’t you? Well, we are happy to announce that this collaboration is still up and running! Here is a teaser for a series of films where Michael Bastian will style his fall/winter 2013 collection for GANT and we hope there are a lot more projects to come.
Last year we made a series of films for Dove. The concept was “How To” and Dove wanted to show how to use their products. We wanted to do clean and modern films and fortunately Dove and the agency, Razorfish, had the same vision. The shoot was a lot of fun in a beautiful location. The house had a wonderful view of Mälaren and some of the staff went for a swim as the day was over since the weather was really nice! Can you imagine a better way to wrap?